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Galipette Cidre by Werklig, Finland

Opinion by Richard Baird.

Branding and packaging design for authentic, French premium cidre Galipette Cidre by Werklig, Finland

Galipette is a premium cidre made from 100% pure fermented apple juice (pur jus) pressed from apples that are hand picked from orchards in Brittany, Northwest France. Galipette is available as a Brut and a sweeter Biologique. These are free of gluten and added sugar and created for the international markets of Europe, North America and China by the Cider Supply Company, a businesses founded on the values of local craftsmanship and European cidre making heritage.

With the intention of engaging a market made up of urban, quality seeking people who appreciate freshness and the legacy of French Cidre, Scandinavian studio Werklig created a brand identity, packaging design and website that, rather than leveraging the rural aesthetic that proliferates the category, finds a comfortable balance between heritage cues and modernity, the familiar and the distinctive.

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Aspall designed by NB Studio

Opinion by Richard Baird.

Logo and logotype design by NB Studio for British cyder maker Aspall

Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.

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