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Hidraulik by Hey, Spain

Opinion by Richard Baird.

Hidraulik x Hey, a new range of 100% PVC floor and table mats inspired by 20th century modernism

Hidraulik is a Barcelona-based business producing floor mats, table mats and runners for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century. At that time they would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior self-expression. Hidraulik brings these right up to date, applying a similar aesthetic quality to a thin, flexible and moveable PVC surface.

The first range was made up of Art Nouveau-inspired prints designed in house, and was followed up by modernist-inspired prints created by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity and packaging.

This week sees the launch of Hidrualik’s latest range, created by Barcelona-based graphic design studio Hey. These build on the retrospective references of Huaman’s designs but with some of the idiosyncrasies of Hey’s own work, often convivial in colour, form and composition. Hydraulic describe this new range as diverging from but still honouring something of the modernist traditions that inspires the brand.

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FR-EE by Pentagram, United States

Opinion by Richard Baird.

Brand identity and stationery with fluorescent spot colour detail for architectural studio Fr-ee designed by Pentagram Natasha, United States

Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic approach, through a new brand identity system. This went on to include business cards, stationery, brochure and web design.

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Pia Ulin Photography by The Studio, Sweden

Opinion by Richard Baird.

Brand identity and letterpress stationery for Pia Ulin Photography by The Studio, Sweden

Pia Ulin is a Swedish photographer, working between New York and Stockholm, who has built a considerable reputation from her daylight-only approach. This is said to infuse her images, which cover interior, lifestyle and still life, with a warm and natural quality.

As well as producing editorial photography for publications such as Dwell, Martha Stewart and Elle Decoration, Pia has also contributed images to the books Monochrome Home, Colourful with Lotta Agaton and Kinfolk Home, and has worked for high profile brands such as H&M Home, Ikea, Williams Sonoma and Anthropologie.

Following a recent move to New York, Pia worked with Scandinavian graphic design company The Studio to develop a new brand identity and website that would compliment and reflect her aesthetic, and function as a clean backdrop for presenting work. This went on to also include letterpress business cards, stationery set, portfolio postcards and box.

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