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The Broadview Hotel by Blok, Canada

Opinion by Richard Baird.

Visual identity designed by Blok for Toronto's The Broadview Hotel

The Broadview Hotel is located within one of Toronto’s most recognisable architectural landmarks. This was built in 1891 by a wealthy businessman who recognised the strategic importance of the East End as the city was expanding. It has been home to a business centre, acted as a political and social hub, and used as a hotel, boarding room and more recently, a strip club.

The building, over the last two years, has undergone extensive restoration and renovation, and now features a distinctive glass structure and new floor on the roof. This was done with great consideration for the original architectural details. Interior design, created by DesignAgency is inspired by the local community and is infused with a contemporary yet old-world grace. The hotel is made up of public spaces and 58 private bedrooms. These are peppered with what is described as a witty eclecticism that pays homage to the building’s past, with certain rooms featuring the original brass poles from the strip club. These homages are set alongside modern finishes and amenities.

Canadian graphic design studio Blok worked with the hotel to develop a visual identity that would embrace and express the building’s contemporary new voice, possess a similar wit and attitude, and finally acknowledge and celebrate the hotel’s East End roots. This is achieved in the contrast and collision of image and type, emphasised by a simple colour palette, and in the variety of secondary typefaces. This run across and links a plethora of printed assets. These included business cards, menus and coasters as documents here, but also wayfinding and signage.

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High Street Wine Co. by Conductor, United Kingdom

Opinion by Richard Baird

Brand identity by UK-based Conductor for High Street Wine Co, a wine bar and shop located in San Antonio's Pearl neighbourhood

High Street Wine Co. is a wine bar and shop located in the Pearl neighbourhood of San Antonio, Texas. UK-based graphic design studio Conductor, working closely with architects Dado Group, created a visual identity that expresses something of the cheerful personality of its hosts, the ambience and community of a busy bar and its distinctive interior design.

Drawing on the name for inspiration Conductor, through colour, type and pattern, find a balance between street markings and signage, and the material qualities and forms of Dado Group’s interior design. Collaborating with Tom Froese, Conductor layer these with an idiosyncratic character and community spirit through a variety of convivial illustrations. These run across menus, coasters and website.

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Sauvage by Triboro, United States

Opinion by Richard Baird.

Branding and illustrated menu by New York design studio Triboro for Brooklyn cafe and bar Sauvage

Sauvage is a Brooklyn-based cafe and cocktail bar from Joshua Boissy and Krystof Zizka, the duo behind Maison Premiere. It is described as being reflective of the staple establishments of New York and Paris, and has a menu of French-accented American dishes. This is also reflected throughout its interior design, a mix of mosaic flooring, brass rimmed circular tables, bent wood furniture, ornamental mirrors, brass fixtures and fittings, and a curved bar with a white marble top.

Sauvage’s visual identity, designed by New York studio Triboro, mirrors some of the period European and American interior influences, whilst working in individual personality through colour and form. This runs across business cards, menus, coffee cups, coasters and tote bags, and included signage and web design.

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