Colour in Branding: Black


Exploratorium After Dark by Collins, United States

Opinion by Richard Baird

Visual identity and membership card by Collins for Exploratorium's After Dark, a weekly adults-only museum experience of perception

Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. These include a pitch-black dome, fog bridge, large-scale kaleidoscope, light displays and array of image bending mirrors. Every Thursday the museum hosts After Dark, an adults-only event. It is a chance to experience the museum’s over 650 interactive exhibits during the evening, to socialise, listen to guest speakers, watch films and listen to music. Exploratorium worked with design consultancy Collins to reimagine After Dark, to give it a stronger sense of identity and a distinctive campaign concept across membership cards, magazine covers, online banners, large format posters and social media. This is the first part of an ongoing collaboration that will help promote the museum’s work and programming over the next two years.

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Allsorts Black & White Edition by Bond, Finland

Opinion by Richard Baird.

Packaging for liquorice brand Allsorts Black & White by Bond

Bond continue to work with Scandinavian confectionery brand Cloetta, owner of liquorish brand Allsorts, on the packaging for their Allsorts Black & White edition. The packaging for Allsorts’ originals range looked to bring the distinctive shapes and colours of the liquorice to the forefront using geometric forms and bright colour, enhanced by the black background of a simple card box. It was an approach rightly described by Bond as being bold and playful.

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Hermoso Cariño by La Tortillería, Mexico

Opinion by Richard Baird.

Brand identity, logotype and stickers for Mexican designer gift shop Hermoso Cariño by La Tortilleria, Mexico

Hermoso Cariño, a name taken from the title of a Mexican love song, is a gift shop with unique line of products. These are described as Mexican in the least expected way, leaning more towards the contemporary, but not forgetting tradition, and crafted by a new generation of designers. This is expressed throughout Hermoso Cariño’s brand identity, created by La Tortillería, through a mix of type, colour, material texture and print finish across tags, bags and stickers.

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