BPO


Fabric of Onehunga by Richards Partners, New Zealand

Opinion by Richard Baird.

Brand identity and brochure by Richards Partners for Auckland residential development Fabric of Onehunga

Fabric is a residential property development project and new pocket neighbourhood within the area of Onehunga, one of Auckland’s oldest suburbs and a brownfield site of warehouses with a light industrial heritage. Developers Lamont and Co., alongside Colliers International, commissioned graphic design studio Richards Partners to create a brand identity for the development that would link brochures, specifications pack, website and a variety of print communications for the showroom.

Richards Partners’ concept reflects the architecture and surrounding context of Fabric, which takes its name from the historical use of the site as a clothing factory, through logotype connected by the thread-like qualities of hyphens, built up into a custom display typeface, and the material quality of uncoated dyed papers, fabric cover and blind deboss.

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Playground by Character, United States

Opinion by Richard Baird.

Brand identity and bright red business cards with white foil detail for venture fund and start-up studio Playground by Character

Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers time, expertise and a space designed to foster creativity and to help ideas flourish, with both machine shops and labs furnished with the latest technologies.

Drawing on the name and the company’s belief that play is integral to the process of new product development, alongside expertise, and with a desire to avoid the visual conventions of the venture capital industry, San Francisco based studio Character developed a brand identity for Playground that mixes the conviviality of a bright red colour palette with contemporary type choices, high-quality materials and print finishes, and plenty of motion online.

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Equals Consulting by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards for Equals Consulting by Spin, United Kingdom

Equals is a UK independent cost and project management consultancy. Although not the largest, it is described as being an industry leader with a wide variety of clients. Equals recently worked with London based graphic design studio Spin to develop a new visual language that would be confident, bold and cohesive. This extended across stationery, business cards, book and manual templates, technical documents, signage, web design and implementation.

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