BPO


Dr Jart+ by Pentagram, United States

Opinion by Richard Baird.

Packaging and graphic identity by Pentagram partner Paula Scher for specialist skincare brand Dr Jart+

Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.

The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.

The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.

Continue reading this article


Don Alonso de Suquía by Bermudez, Porta & Casasus, Spain

Opinion by Richard Baird

Cover design by designers Carlos Bermudez, Albert Porta and Guillem Casasus for the book Don Alonso de Suquía, written by A. Lozano Rodríguez

A. Lozano Rodríguez, in his novella Don Alonso de Suquía, writes of the deeds of swordsman and fictional character Don Alonso de Suquía after the reconquest of Granada, at the beginning of the 16th century. This limited edition cover, designed by Barcelona-based Carlos Bermudez, Albert Porta and Guillem Casasus, touches upon location, period, theme and limited edition context using colour, type, material and finish.

Continue reading this article