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Dr Jart+ by Pentagram, United States

Opinion by Richard Baird.

Packaging and graphic identity by Pentagram partner Paula Scher for specialist skincare brand Dr Jart+

Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.

The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.

The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.

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Don Alonso de Suquía by Bermudez, Porta & Casasus, Spain

Opinion by Richard Baird

Cover design by designers Carlos Bermudez, Albert Porta and Guillem Casasus for the book Don Alonso de Suquía, written by A. Lozano Rodríguez

A. Lozano Rodríguez, in his novella Don Alonso de Suquía, writes of the deeds of swordsman and fictional character Don Alonso de Suquía after the reconquest of Granada, at the beginning of the 16th century. This limited edition cover, designed by Barcelona-based Carlos Bermudez, Albert Porta and Guillem Casasus, touches upon location, period, theme and limited edition context using colour, type, material and finish.

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Modern by Dwell Magazine by Collins, United States

Opinion by Richard Baird.

Branding and packaging design by New York studio Collins for product and furniture range Modern by Dwell Magazine, a collaboration with Target.

Modern by Dwell Magazine is a new range of home decor products, tablewear and furnishings for those who want to create a welcoming space with a modern aesthetic. It is a collaborative project between design and architecture magazine Dwell, designers Chris Deam and Nick Dine of Deam+Dine, and the American retailer Target.

The range features over 120 products. From chairs, tables and glassware to kitchen utensils, bowls and cocktail shakers. These all balance an everyday functionality with what is described as a high-quality material beauty and share a modernistic design foundation, good design for everyone, only truly made a reality with more recent improvements to mass manufacturing.

New York-based design company Collins, working with the Target Creative Team, drew on a similar modernistic approach taken by Modern’s designers to create brand identity and packaging. This can be seen in structure and high quality materials, and throughout the range’s graphic expression, a balance of high-impact colour, typographical detail and a practical grid-based layout.

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