BPO


Vestre Anniversary Book by Snøhetta, Norway

Opinion by Richard Baird

Folk+Form, a book designed by Snøhetta celebrating the legacy of Norwegian furniture manufacturer Vestre

Vestre is a Norwegian, family-owned and run, furniture design and manufacturing business celebrating its 70th anniversary this year. Vestre’s extensive catalogue is characterised by an intersection between convivial colour detail, modern forms and long-lasting build. Snøhetta, who previously worked with Vestre on the development of a production facility in 2013, and the refurbishment of the company’s headquarters and showroom in 2017, continue to work with the business, this time on Folk+Form, an exhibition and two-volume book that intends to bring to life the Vestre family legacy.

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BP&O Collections — Illustration In Branding & Packaging

Selected by Richard Baird.

BP&O Collections — Illustration In Branding & Packaging

A continually updated collection of some of the very best brand identity and packaging design projects that effectively utilise illustration, reviewed and published on BP&O. This post features work by Studio fnt, Conductor and B&B Studio, and covers a variety of projects that have illustration as a recurring and central component. These play with the striking and memorable, the idiosyncratic and nuanced, and the literal and abstract. They move between singular illustration, single images split into individual  panels and those with a story or sequential quality. Be sure to click the images to read more about the project and the intentions of each illustrative direction.

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Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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