BPO


BP&O Collections — Business Cards No.15

Selected by Richard Baird.

Business card design ideas for 2017

The fifteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, die cut detail and block foil print finishes. Featured studios include Tsto, Two Times Elliott and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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Hill Of Grace Restaurant by Band, Australia

Opinion by Richard Baird.

Brand identity and blind debossed menu cover by Band for Hill Of Grace Restaurant at Adelaide Oval Stadium

Hill of Grace Restaurant was created by renowned Australian wine maker Henschke and is located at the historic Adelaide Oval. With the intention of elevating experience, Henschke worked with design studio Band to develop a new brand identity that would match the quality of its food and wine, and establish a stronger connection with the roots of the brand, the Henschke vineyard. This is explored through photography, features custom typeface and redrawn logotype, and included the design of menus, stationery, invitations and business cards with a strong material quality in the use of laid paper, textured surfaces and blind emboss and black block foil detail.

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Disrepute by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards with gold block foil detail by London-based studio Two Times Elliott for Soho members bar Disrepute

Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric and the organic. There is an element of period theatricality, yet a contemporary eye for unique character, comfort and continuity throughout.

Two Times Elliott’s brand identity takes these qualities and focuses them into a quieter but distinct brand identity expression that favours commonality and, taking inspiration from Soho’s “most notorious eras of concealed communications and discrete symbols”, layers this with a narrative component that calls to light the loves, intimacy and people of the venue’s past, alongside a historical notoriety, one of secrecy, seduction and the clandestine.

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