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Vestre Anniversary Book by Snøhetta, Norway

Opinion by Richard Baird

Folk+Form, a book designed by Snøhetta celebrating the legacy of Norwegian furniture manufacturer Vestre

Vestre is a Norwegian, family-owned and run, furniture design and manufacturing business celebrating its 70th anniversary this year. Vestre’s extensive catalogue is characterised by an intersection between convivial colour detail, modern forms and long-lasting build. Snøhetta, who previously worked with Vestre on the development of a production facility in 2013, and the refurbishment of the company’s headquarters and showroom in 2017, continue to work with the business, this time on Folk+Form, an exhibition and two-volume book that intends to bring to life the Vestre family legacy.

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Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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Ki Sunscreen by Akin, New Zealand

Opinion by Richard Baird

Packaging design by Aukland-based studio Akin for New Zealand sunscreen brand Ki

Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. It is made from the latest generation of ingredients proven to protect, and those that help to control oils and maintain a matt finish. This balance between clinically proven effectiveness and cosmetic mindfulness is expressed by its brand identity and packaging design, developed by Auckland studio Akin, in the meeting of bold black logotype, and the material interaction between uncoated paper and print finish.

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