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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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Penley Estate by Parallax Design, Australia

Opinion by Richard Baird.

New brand identity and packaging by Parallax Design for family run and award winning winery Penley Estate, Australia

Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.

The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.

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Karla Black + Kishio Suga: A New Order by O Street, UK

Opinion by Richard Baird.

Visual identity and invitation for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

A New Order is an exhibition of the work of Karla Black and Kishio Suga taking place at Modern One of the Scottish National Gallery of Modern Art between 22nd October and 19th February. The artists, unaware of each other’s work prior to the conception of the exhibition, working on opposite sides of the world, are described as being united in their use of everyday materials to create sculptural work that responds to specific spaces. This commonality informed the visual identity of the exhibition designed by Glasgow based O Street and ties together wordmark, invitations, signage and posters.

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Natasha Alphonse Ceramics by Shore, United States

Opinion by Richard Baird.

Brand identity and product card by Seattle-based design studio Shore for Natasha Alphonse Ceramics

Natasha Alphonse is a ceramic artist raised in the Saskatchewan province of Canada who now works from a studio in the US city of Seattle. Her ceramics are characterised by a mix of simple forms, irregular surfaces and an earthiness in colour and texture. With a desire to scale her brand into a viable business Natasha worked with American graphic design studio Shore to develop a new visual identity and retail platform. This included business cards, headed paper, product cards, art direction and e-commerce website.

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