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Niche Wine Co. — Somm by Frost, Australia

Opinion by Richard Baird.

Wine label with blind emboss detail by Sydney-based Frost for Niche Wine Co.'s limited edition release Somm, an Australian Shiraz

Somm is a limited edition Australian Shiraz from Niche Wine Co., a winery that embraces an innovative dry farming process that yields fewer yet higher quality grapes with an intensity of flavour and colour. With a desire to convey an established, old vineyard feel, and a sense of heritage and sophistication, Niche Wine Co. worked with Sydney-based design studio Frost to develop name and packaging.

Inspired by the sommelier, a trusted and knowledgeable figure in the world of wine, Frost developed an idea based around the sommelier’s notebook, literally translating the spontaneity, insight and personable qualities of this directly onto label and tissue paper, then packaging bottle into bespoke wooden box.

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Galipette Cidre by Werklig, Finland

Opinion by Richard Baird.

Branding and packaging design for authentic, French premium cidre Galipette Cidre by Werklig, Finland

Galipette is a premium cidre made from 100% pure fermented apple juice (pur jus) pressed from apples that are hand picked from orchards in Brittany, Northwest France. Galipette is available as a Brut and a sweeter Biologique. These are free of gluten and added sugar and created for the international markets of Europe, North America and China by the Cider Supply Company, a businesses founded on the values of local craftsmanship and European cidre making heritage.

With the intention of engaging a market made up of urban, quality seeking people who appreciate freshness and the legacy of French Cidre, Scandinavian studio Werklig created a brand identity, packaging design and website that, rather than leveraging the rural aesthetic that proliferates the category, finds a comfortable balance between heritage cues and modernity, the familiar and the distinctive.

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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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