BPO


Sakki by Bond, Finland

Opinion by Richard Baird

Logotype, business cards, icons and mobile-first experience by Bond for Sakki, Finland's national union of vocational students

Sakki is Finland’s national union of vocational students. It is made up of 15-20 year olds from a variety of nations, and offers support, tackles student issues, and engages in activism. Scandinavian graphic design studio Bond worked with the union to design and develop a mobile-first experience, and a visual identity made up of tilt-responsive iconography, a bright, simple and modern colour palette and quirky logotype.

Continue reading this article


The Broadview Hotel by Blok, Canada

Opinion by Richard Baird.

Visual identity designed by Blok for Toronto's The Broadview Hotel

The Broadview Hotel is located within one of Toronto’s most recognisable architectural landmarks. This was built in 1891 by a wealthy businessman who recognised the strategic importance of the East End as the city was expanding. It has been home to a business centre, acted as a political and social hub, and used as a hotel, boarding room and more recently, a strip club.

The building, over the last two years, has undergone extensive restoration and renovation, and now features a distinctive glass structure and new floor on the roof. This was done with great consideration for the original architectural details. Interior design, created by DesignAgency is inspired by the local community and is infused with a contemporary yet old-world grace. The hotel is made up of public spaces and 58 private bedrooms. These are peppered with what is described as a witty eclecticism that pays homage to the building’s past, with certain rooms featuring the original brass poles from the strip club. These homages are set alongside modern finishes and amenities.

Canadian graphic design studio Blok worked with the hotel to develop a visual identity that would embrace and express the building’s contemporary new voice, possess a similar wit and attitude, and finally acknowledge and celebrate the hotel’s East End roots. This is achieved in the contrast and collision of image and type, emphasised by a simple colour palette, and in the variety of secondary typefaces. This run across and links a plethora of printed assets. These included business cards, menus and coasters as documents here, but also wayfinding and signage.

Continue reading this article


Collect by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and flyer for contemporary international art fair Collect, designed by Spin, London, UK

Collect is an international art fair that this year took place between the 2–6 of February at London’s Saatchi Gallery. Presented by the Crafts Council, Collect gave visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include a variety of print communications including leaflets and catalogue, art direction, animation, advertising, signage and environmental graphics.

Continue reading this article