After the scientific successes of CERN’s Large Hadron Collider (and its blessed failure to create any world-destroying black holes), the research organisation has an even greater need for speed. The team of scientists over in Geneva has been illuminating the nature of our universe since 2009: accelerating and smashing particles together, then snatching glimpses of their tiny collisions. Their appetite...
Big C Charters is a premier charter service located in the San Francisco Bay Area, offering hands-on fishing trips and excursions. The company gets its name from Christian Cavanaugh, captain, founder and former professional basketball player. With a growing fanbase and fleet, Mucho was commissioned to create a new logo, colour palette and custom typeface for the brand, as well...
Formed in 1911, while San Francisco was rapidly rebuilding after the devastating earthquake of 1906, the San Francisco Symphony (SFS) has been serving audiences in the Bay Area and beyond for 111 years. In 2018, Esa-Pekka Salonen – a Finnish conductor and composer – was announced as the incoming musical director, with his tenure to start during the fall season...
Fashion designer Marc Jacobs heads his own eponymous fashion brand, as well as diffusion lines The Marc Jacobs and Heaven by Marc Jacobs. He was also creative director at Louis Vuitton from 1997 to 2014, where he created the company’s first ready-to-wear clothing line. In his own words, Jacobs’ work is ‘a little preppy, a little grungy, a little couture’, and this...
In The London Borough of Southwark sits the Grade II listed building and former headquarters of the London Fire Brigade, the city’s first fire station and a site currently under development. This will see it transformed into residential apartments with period conversations of the original Victorian building alongside a modern new-build. It is a one-of-kind property development that offers a...
North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland. The Alliance intends to develop and promote themselves as one filmmaking region to international film and TV productions. It is a competitive marketplace, with other countries provide low tax rates and incentives to film big-budget spectacles on their stages using local crews. Together, the three countries...
OneFourFive Clarendon is a modern workspace, developed by Salta, designed by Architectus and created for future-focused businesses looking to situate themselves in Southern Melbourne. The development aims to attract like-minded progressive people with a conscious focus on connectivity and local activity. With this in mind, Melbourne-based Studio Brave developed the narrative ‘A Life Unlimited’ as a way to express how the...
Frameline is an American nonprofit arts organisation and the world’s longest running LGBTQ film festival. Frameline continues its mission, since its founding in 1977, to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its visual identity and campaigns for its 40th and 41st LGBTQ...
Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business. Professionalism, experience and an individualised service practice is expressed throughout the bank’s visual identity, created by Swedish studio Bedow, in the personable and less corporate association and aesthetic qualities of a new monogram. This then informs some...
Capt is a San Francisco-based start-up that connects creators wanting to monetize their videos with brands looking for new content and talent. The platform is made up of an app that allows creators to shoot, upload and license their videos, and a website that acts as a market place for buyers. This website also serves as a place to connect creatives with those...
Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape. With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic...
OpenView is a Boston-based business dedicated to investing in and helping to grow what are described as expansion-stage companies that are working in the software development sector. OpenView has a unique hands-on approach, and worked with Pentagram’s Natasha Jen to express this through positioning, tone of voice and visual identity design. This included custom typography, stationery, business cards, website and...