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Finísima designed by Savvy

Packaging designed by Savvy for premium craft beer label Finísima

Finísima is the latest ale to emerge from the independent brewing category and is described as being for both those unaccustomed with the world of artisanal beer and the connoisseur.

The ale’s packaging treatment, created by Mexican design studio Savvy, reflects its artisanal origin “without sacrificing the reach and reception of more commercial brands” by combining familiar craft aesthetics with those of an established premium nature.

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The Hop Review designed by Jack Muldowney

Logo and business card with hand drawn illustrative detail designed by Jack Muldowney for beer blog The Hop Review

The Hop Review is a blog that brings together opinion, pictures and interviews with brewers, store and bar owners to provide readers with a perspective on Chicago’s growing craft beer industry. The blog’s visual identity, which includes a hand drawn logotype and illustrative detail created by graphic designer Jack Muldowney and executed across their website, business cards and stickers, infuses the blog format with a personal and clear craft sensibility.

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Sample Brew designed by Longton

Packaging designed by Longton for Sample Brew

To standout in an increasingly saturated market, boutique brewer Sample commissioned Melbourne-based design agency Longton to brand and package their American-inspired pale ale, slow brewed to the standards of the 1516 German purity law.

Longton’s solution reflects this approach, a purity of ingredients and the brewery’s name with a distinctive and reductionist ‘sample pack’ aesthetic that balances a sense of small-scale, traditional batch production with a contemporary and on-trend utility through a contrast of type-block, grids, single line weight illustrative detail, generously spaced uppercase sans-serif typography, a monochromatic colour palette, the tactile qualities of a rough glass surface treatment, the website’s fusion of modern and responsive design practice and the functionality of Courier New. It is simple but well resolved with very little superfluous detail and a focus on communication, and while it is perhaps bordering on what some might describe as hipster, this feels appropriate for the craft beer market.

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