BPO


Agder Bryggeri by Frank, Norway

Opinion by Richard Baird

Logotype by Oslo-based Frank for Norwegian craft beer Agder Fatøl and Skutepils

Agder Bryggeri is a historical name amongst breweries throughout Norway. It was first established in 1900 but was closed down in 1904 due to operational problems. Recently, the brewery has been resurrected as part of Norsk Bryggerier’s commitment to local beer brands, and is sold throughout the Agder counties of southern Norway. Oslo-based design studio Frank delivered brand strategy, concept, visual identity and packaging design for Agder Bryggeri. Taking inspiration from the “de hvite byene” or “white towns” in English, and the sailing heritage of the region, the studio delivered a characterful, sea-breezy and minimalist design through the handwritten character and flourishes of a logotype, blue and green ink and a white background.

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¡LoLa! by Neumeister, Sweden

Opinion by Richard Baird.

Brand identity and packaging for craft beer ¡Lo La! designed by Neumeister

¡LoLa! is a craft beer collaboration between Brutal Brewing and Supper, a restaurant that serves inventive South American food with a Swedish twist, and has locations in Stockholm, Gothenburg, Visby and Åre. The beer draws its inspiration from the fusion nature of the restaurant, and is named in honour of Lola, a woman who cooks food on a beach in Brazil and is an important figure to the founders of Supper. The beer will be available at Supper restaurants, and through Scandinavian liquor chain Systembolaget.

Scandinavian design studio Neumeister were challenged with creating a label and packaging design that would make a short and lyrical name relevant to a wider audience, and to be able to transform it into a brand that is relevant to those who might buy it in other locations, outside of restaurant. Taking their cues from the Swedish and Latin American fusion of Supper, this is achieved through a duality, expressed through type and colour.

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O/O Long Boil Barley Wine by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Packaging and art direction by Swedish design studio Lundgren+Lindqvist for O/O Brewing's Long Boil Barley Wine, a limited edition craft beer range

O/O Brewing is a craft brewery set up in 2011 by Olle Andersson & Olof Andersson. They presently operate out of the facilities of Stigbergets Bryggeri in the Swedish city of Gothenburg, but are due to open their own brewery in the Autumn of 2017, with the intention of increasing volume and gaining further control over quality.

O/O worked with Scandinavian graphic design studio Lundgren+Lindqvist, who have created labels for a variety of other O/O beers, to develop labelling for a new series of limited editions that will be sold once a year. The first of these will be Long Boil Barley Wine. Despite the name, Long Boil Barley Wine is a beer and, unlike O/O Brewing’s other products, will be aged, allowing it to develop a new complexity in a similar way to wine.

Rather than collaborating with artists and designers, an approach that characterised much of the labelling of O/O’s previous ranges, and with a desire to express something of the higher price point and ageing of the beer by making a connection with Champagne and wine, Lundgren+Lindqvist developed a typographical system of condensed characters for impact, provides room for date, sets these within a grid, and compliments this with playful but communicative art direction of product photography.

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