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Superfly by B&B Studio, United Kingdom

Opinion by Richard Baird.

Packaging design by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

Superfly is a new limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising UK juice drink brand Firefly. The cocktail blends redcurrents, aronia berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based B&B Studio that wraps Firefly’s distinctive structural design with bespoke botanical illustration. Superfly will be rolled out in April, initially as a Selfridges exclusive and through Mr Lyan cocktail bars, followed by a wider UK release in May.

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Hurly Burly by Midday, United Kingdom

Opinion by Richard Baird.

Brand identity and print by London-based Midday Studio for Hurly Burly's latest range of raw slaw

Hurly Burly brings the bold flavour and natural health benefits of naturally fermented foods to the United Kingdom. Its first range of products will be a variety of raw organic coleslaws. Flavours include Jalapeño & Oregano, Lemon & Ginger and Turmeric & Cumin. Name, brand identity and packaging design, developed by London-based design studio Midday, intends to bring to the forefront the turbulent and continual process of fermentation, emphasis the strong flavour profile of fermented foods and secure shelf impact through a combination of bold typographical play and colour.

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Summerhill Market by Blok, Canada

Opinion by Richard Baird.

Logotype, illustration and notecards designed by Canadian studio Blok for Toronto based boutique grocery store Summerhill Market

Summerhill Market is a family-run business, managed by the third generation, with premises on Toronto’s Summerhill Avenue and a smaller location—a floral boutique—on Mt. Pleasant Rd. The store has 200 employees, a butchers, bakery and deli, a BBQ in the summer and offers a variety of catering services.

Summerhill Market is admired for its high quality products, and its ability—since 1954—to consistently redefine what it means to be a boutique grocery store. Its commitment to quality is reflected in its extensive range of own-brand products, developed by an in-house executive chef and a team of 80.

With the intention of giving the store a more contemporary voice whilst maintaining its warmth, Canadian studio Blok developed a new brand identity of pastel colour, sans-serif type, moments of illustrative texture and a labelling system that links an extensive line of own brand products. As well as this, Blok also delivered assets that included business cards and stickers, packaging design, branded tote bag and notecards.

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