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Well Coffee by Bond, Finland

Opinion by Richard Baird.

Brand identity and coffee cups by Bond for Helsinki-based vegetarian café Well Coffee

Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the more welcoming. Scandinavian graphic design studio Bond worked with the café on brand identity. This included illustration and custom typography, implemented as signage, across packaging and throughout website. These are linked by wave-like elements and recurring circular detail that make a connection with interior design.

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Bespoke by DIA, United States

Opinion by Richard Baird.

Brand identity, custom typeface and business cards by New York based DIA for boutique retouching business Bespoke

Bespoke is a New York-based boutique digital retouching company working within the fashion industry and moving into its tenth year of business. With a desire to appeal to an increasingly more commercial clientele while not undermining their roots Bespoke commissioned graphic design studio DIA to develop a new brand identity. With a strong favour for contrast; in colour, proportion and type, DIA establish a bold visual expression for Bespoke that, aside from acknowledging past clients and with an eye for future ones, intends to help them stand out from their competitors. This runs across stationery, business cards and tote bags, down the side of portfolio pages, and sitting well at the foot of Bespoke’s new website.

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Chez Olivier by Swear Words, Australia

Opinion by Richard Baird.

Logo, menus and business cards designed by Swear Words for Melbourne-based French bistro Chez Olivier.

Chez Olivier is an authentic French bistro located in the centre of Greville St village, Melbourne, that intends to share its passion for French food, wine and culture with the community. It features an intimate European-style interior design of stained woods, classic furniture, photography and period advertising. It also has a unique bar of padlocks, inspired by Pont des Arts, engraved with messages of love from couples who visit the bistro, and a distinctive brand identity by Swear Words Through colour, type and image this works together a bunch of European references, expresses something of a playful and personable character and draws on the bistro’s padlock feature and its romantic associations. The projected included logo, menus, vouchers and business cards.

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Culprit by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity, drink and food menus by Studio South for Auckland bar and restaurant Culprit

Culprit is a bar and restaurant located on Auckland’s Wyndham Street. It has a menu made from ingredients supplied by local New Zealand producers, growers and farmers, and is inspired founder’s Kyle Street & Jordan MacDonald’s travels across the United States and Europe.

Culprit has a modern interior design in a converted loft space created by Kirsty Mitchell. This is characterised by large exposed beams and brick walls, solid wood tables and strip lights suspended from the ceiling and mounted, at irregular angles, on walls.

Culprit’s brand identity, created by Studio South, is described as being dark and moody. This intended to visually articulate something of the restaurant’s menu and service, which sees diners presented with trays and trolleys, and as a way to compliment Kirsty Mitchell’s interior design. This links menus, tap heads, posters, signage and website.

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