BPO


Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Casa Bonay by Mucho, Spain

Opinion by Richard Baird.

Brand identity design for Barcelona hotel Casa Bonay by Mucho, Spain

Casa Bonay is a unique hotel destination in the neighbourhood of Eixample Dret, Barcelona, housed within a historic nineteenth century building with a neo-classical façade. Although the setting has a strong historical value, inside and out, the hotel experience makes a connection with the creative talent that populates the city today. This is achieved through collaboration with pioneering chefs, young designers, renowned furniture brands and an independent publisher to create menus, interiors and books.

Casa Boney’s brand identity, created by graphic design studio Mucho, is a visual articulation of the hotel’s free-spirited attitude and the coexistence of disparate personalities and styles. Where the hotel’s interior features classical masonry, period furnishings and darker hues alongside areas of modern restraint, utility and light, Mucho’s brand identity is colourful, eccentric and playful. This reaches across coasters, packaging and a variety of other printed materials.

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Sentralen by Metric Design, Norway

Opinion by Josh Nychuk.

Brand identity for Oslo-based cultural centre and co-working space Sentralen by Metric Design, Norway

The former building of Norway’s first savings bank, which began as a social initiative to serve the working class people of Oslo, now houses Sentralen, a mixed-use cultural centre. Sentralen continues in the traditions of the bank, functioning as a hub for innovators concerned with and looking to address present day societal issues.

The centre houses over 350 tenants working in cultural production, while also accommodating business needs through small meeting spaces and venues for conferences. It also intends to bring the neighbourhood to life with activities throughout the week in one of its six performing arts venues, a classic cocktail bar and restaurant with a menu of contemporary Norwegian dishes.

Scandinavian studio Metric Design was responsible for the visual identity design of Sentralen (main entity), Sentralen UNG (youth) and Sentralen Restaurant (plus bar & cafeteria), as was well as way-finding program and website which connects guests with all there is to experience at the centre. While a comprehensive project, this article focuses on visual identity and way-finding components, and was kindly written by New York-based Canadian freelance designer, writer and educator Josh Nychuk.

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