BPO


Moriarty by Bond, United Kingdom

Opinion by Richard Baird

Branding by Bond for London-based event planning business Moriarty

Inspired by the spontaneity and celebratory energy of parties and exploring the idea that curating great events is an art form, design studio Bond crafted a visual identity for new luxury event planning business Moriarty based around a series of abstract ink illustrations. These are paired with high quality dyed papers and boards, bringing a measured and distinctive contrast to printed assets that included folders, business cards and pitch documents.

Continue reading this article


Ragnar Hartvig by Commando Group, Norway

Opinion by Richard Baird.

Brand identity and print for Norwegian photographer Ragnar Hartvig by Commando Group, Oslo

Ragnar Hartvig is a renowned Norwegian photographer with over 20 years experience and a strong network of collaborators. Clients have included leading furniture manufacturers, magazines and books, as well as interior and product designers. Ragnar Hartvig worked with Oslo based graphic design studio Commando Group to develop a new brand identity that would convey some of his personality, skillset and experience and link a variety of assets. These included flyers, business cards, stationery and website.

Continue reading this article


The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

Continue reading this article