Posted: May 28, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Blog, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, British Design, Business Card Design, Custom Typefaces & Logotypes, Deli Logos and Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by & Smith, Food Logos and Packaging Design, Food Packaging, From Europe, From the United Kingdom, Graphic Design, Illustration, Logo Design Inspiration, Logo Designs, Logo News, Logo Opinion, Logotypes, New Logo, Paper and Card Packaging, Poster Design, Restaurant Logos, Seafood Packaging, Serif Logotypes, Sign Design, Slab-serif Logotypes, Spot Colours, The Best Brand Identities of 2015, The Best Custom Logotypes, The Best Logo Designs of 2015, Uncoated Papers & Cards, Visual Identity Design Blog
Opinion by Richard Baird.
Smack Lobster Roll is a takeaway business, located on Mayfair’s 26 Binney Street, serving freshly cooked lobster in brioche rolls, as well as a variety of other fillings. In conjunction with a name change, formerly Smack Deli, and to coincide with the opening of a second site on Dean Street in Soho, British graphic design studio & Smith worked with Smack to clarify brand position and develop a new brand identity treatment. This went on to include logotype, illustration, stationery, business cards, packaging, menu design, signage and web design.
Continue reading this article