Opinion by Richard Baird.
Smack Lobster Roll is a takeaway business, located on Mayfair’s 26 Binney Street, serving freshly cooked lobster in brioche rolls, as well as a variety of other fillings. In conjunction with a name change, formerly Smack Deli, and to coincide with the opening of a second site on Dean Street in Soho, British graphic design studio & Smith worked with Smack to clarify brand position and develop a new brand identity treatment. This went on to include logotype, illustration, stationery, business cards, packaging, menu design, signage and web design.
Yochanan is an urban delicatessen that specialises in good quality comfort food created by chefs Yochanan Bernstein and Itai Friedman. The deli’s identity, developed by Nurit Koniak, Diego Zaks and Natasha Boguslavsky of Tel Aviv based boutique studio Koniak, was designed to reflect the founder’s personality, work ethic and philosophies.
The Dirty Apron is a cooking school, grocer, gourmet delivery service, caterer and delicatessen located in the Crosstown district of Vancouver, that offers, alongside cookery courses, hot lunches, sandwiches and take-home meals, deli meats, organic milk and eggs, local cheeses, fresh flowers and specialty products.
The delicatessen’s packaging and promotional items, which include bread and shopping bags, gift and lunch boxes, product labels and tags, were created by Multidisciplinary design agency Glasfurd & Walker and utilise a neat combination of uncoated, unbleached substrates, string, a single colour print treatment, tape, wax seal and stamp detail to deliver a traditional craft based aesthetic that has an open honest proposition with a local farmers market sensibility. A mixed typographic approach delivers individual personality alongside conventional communication while illustrated details, borders and ribbons suggest heritage, knowledge and experience. Its execution is solid throughout and neatly reflects traditional values with contemporary quality and consistency.