Selected by Richard Baird.
A continually updated gallery of beer branding and packaging design, reviewed and published on BP&O. This post features work by Robot Food, Perky Bros and O Street, and covers local craft beers and international brands, individual beers and packaging as part of a new brand identity system. These take a variety of approaches, from the illustrative to the typographic, the abstract to the literal and the detailed and reductive. These move between the striking, memorable and singular in concept, to those that are visually rich and story-based. Be sure to click the images to read more about the project and the intentions of each design.
Opinion by Richard Baird
Agder Bryggeri is a well-regarded and historical name amongst breweries throughout Norway. It was first established in 1900 but was closed down in 1904 due to operational problems. Recently, the brewery has been resurrected as part of Norsk Bryggerier’s commitment to local beer brands, and is now sold throughout the Agder counties of southern Norway. As part of this resurrection Oslo-based design studio Frank delivered brand strategy, concept, visual identity and packaging design for Agder Bryggeri. Taking inspiration from the “de hvite byene” or “white towns”, and the sailing heritage of the region, the studio established a sea-breezy and minimal expression using the craft and windswept character and flourishes of a distinctive logotype, blue and green ink, white background and plenty of space.