BPO


Helsinki by Werklig

Opinion by Richard Baird

Logo, graphic identity and print communications designed by Werklig for the Finnish city of Helsinki

In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.

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BP&O Collections — Business Cards for Architects

Selected by Richard Baird.

A continually updated collection of business cards designed as part of a broader graphic identity programme for architects and architectural studios, reviewed and published on BP&O. Between them, these typically explore architectural enduring considerations and express these graphically and/or materially.

This post moves between a simple use of type and arrangement to those employing dyed boards and print finishes to call to mind architectural materials, processes and principles. Light and shade, the framing of space and a play with light and shade are recurring motifs, yet are weaved together, alongside other assets, to create a distinctive identity. Occasionally this breakaway with an unusual and unexpected use of colour, serving to differentiate and emote. Check out plenty more at BP&O – Collections or subscribe to the series here.

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Cult 20 Years, Event & Exhibition by Toko

Opinion by Richard Baird

Event and exhibition identity designed by Toko celebrating the 20 year anniversary of designer furniture retailer Cult

In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and an eye-catching bright red die cut cover, Toko play with a graphic immediacy and follow this up with layers of material and photographic detail.

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