Opinion by Richard Baird
Broadgate is the largest pedestrianised neighbourhood in Central London. It is adjacent to the busy transport hub of Liverpool Street station, surrounded by Shoreditch, Spitalfields, Old Street and the City, made up of a diverse community and uses that span innovation, finance, food, retail and contemporary cultural activities.
The area will receive a £1.5 billion investment to further its development as a world-class mixed-use destination. This will include 4.9 million sq ft of new and redefined workplaces, retail spaces, public areas and restaurants described by dn&co., the design studio behind Broadgate’s graphic identity, as embodying the community and feel of the historic piazza with the energy of modern London.
Broadgate connects and contains diverse areas, each with their own unique character, services and experiences, and will go on to include many more. Wrangling these into a singular coherent identity, one that is inclusive yet with a definitive identity and without the preconceptions of typical B2B communications was a critical part of the challenge. This was achieved through a generative and kinetic B; a dynamic and constantly shifting container and outline. This motif, alongside a contrasting dark and light colour palette and complementary type treatment, serve to unify posters, business cards, tote bags, website, installations, social media profiles and merchandise.
Selected by Richard Baird.
A continually updated gallery of graphic design work created by Studio fnt reviewed and published on BP&O. Studio fnt is a Seoul based graphic design studio creating graphic identities, design for print, interactive/digital media products and packaging, and has an approach that seeks to collect fragmented and straying thoughts, and organises and transforms these into relevant forms.
This post covers a variety of projects, but there is a strong leaning towards events and festivals. BP&O has been following and writing about Studio fnt since 2014. Their work has often stood out for its mix of contemporary visual design language and a cultural sensitivity, reference and relevance. Studio fnt’s portfolio moves between singular but bold graphic gestures to an illustrative richness with much of the work being cheerful and playful in its mix of colour, form, type and image.
Highlights include their work for BIFAN; a mix of custom type and commissioned illustration, the illustrative collages for Ulju Mountain Film Festival, and the correlation between type, image and interior design throughout their work for Daechung Park Cafe.