BPO


NAU by Toko

Opinion by Richard Baird

NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer that believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and graphic identity for NAU that would extend across business cards, stationery, brochure, tote bag, exhibition stand and website. This is inspired by and makes a connection with Australia’s unique and diverse landscapes through compelling photography by Brooke Holm, and using a broad but complementary colour palette.

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BP&O Collections — Red In Branding

Selected by Richard Baird.

Red in branding, packaging and graphic design

A collection of some of the very best brand identity and graphic design projects that effectively utilise red, reviewed and published on BP&O. This post features work by Toko, Bond and Character, and covers simple logo and stationery projects, and extends to broader brand identity programmes. These play with large areas of red, red as highlight or a small conceptual accent, and includes four-colour reds, spot colours, dyed papers and boards. Be sure to click the images to read more about the project and the intentions of each design. Check out more colour collections here.

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Maven by Design By Toko, Australia

Opinion by Richard Baird

Logo and business cards designed by Toko for architecture recruitment agency Maven

Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.

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