Selected by Richard Baird.
A collection of distinctive business cards designed as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set includes dyed papers and foils, illustration and pattern. Featured studios include Inhouse, Toko and The Counter Press. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.
Opinion by Richard Baird
MOAA Architects was founded in 2010. It has an office in Hamilton, New Zealand, and a portfolio of new builds and renovations that span the residential, education, commercial and public sectors. Highlights include their work on St. Johns Church, a square plan rotated 9 degrees off the street grid, and Piako House, a renovation and extension of 1940s domestic planning to meet a 21st century lifestyle.
MOAA Architects have a passion for ideas and people. An ethos rooted in reduction and a responsiveness to client needs. And an approach that seeks out innovation yet remains friendly and accessible. This is expressed by a flexible new graphic identity of modular play and variety, and a bright yellow and cool grey colour palette designed by Inhouse. This post was updated November 2017 to include images of Inhouse’s work on MOAA Architect’s website.