Selected by Richard Baird.
A continually updated gallery of graphic identity design work, reviewed and published on BP&O, that feature dyed papers and boards. This post includes work by Richards Partners, Manual and Bond, and covers a variety of projects, from new property developments and architecture publications to coffee and fragrances. Highlights include Socio Design’s mixing of dyed paper and corrugated board, Hey’s colourful business cards for lighting specialist Lumik and the intersection of different coloured boards by Two Times Elliott for Tale London.
Opinion by Richard Baird.
Fluvia is a range of adaptable lighting solutions from LED Simon that intends to offer a creative freedom in commercial and private lighting projects. Design, rather than an absolute utility, is an essential and unifying quality of the range with products developed to be attractive and convenient, easy to use and deploy within a space, and broken down and recycled.
To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia worked with Spanish graphic design studio Folch to develop a richer and more distinct graphic identity. This repositioned the brand’s communications away from technical details and superfluous elements to focus on product, to develop an identity for each, drawing out their distinctive character and core functionality.
This was done through three key components; new product photography, individual product brochures with a strong graphic and material quality, and the creation of a central online hub that will connect a series of satellite sites dedicated to each product and provide quick access to a granular level of insight for those that need it.