BPO


BP&O Collections — Swing Tags

Selected by Richard Baird.

A continually updated collection of distinctive swing tag designs created as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, image, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This post includes dyed papers and foils, illustration, pattern and typographical play, and work for fashion, furniture, travel accessories and kitchenware. Featured studios include Stockholm Design Lab, Tsto and Collins. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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Moriarty by Bond, United Kingdom

Opinion by Richard Baird

Branding by Bond for London-based event planning business Moriarty

Inspired by the spontaneity and celebratory energy of parties and exploring the idea that curating great events is an art form, design studio Bond crafted a visual identity for new luxury event planning business Moriarty based around a series of abstract ink illustrations. These are paired with high quality dyed papers and boards, bringing a measured and distinctive contrast to printed assets that included folders, business cards and pitch documents.

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Planned Living Architects by A Friend Of Mine, Australia

Opinion by Richard Baird

Planned Living Architects (PLA) is located on Australia’s Mornington Peninsula and has an architectural portfolio that shows a sensitivity and responsiveness to the uniqueness of each site, is environmentally-consciencious, materially mindful, beautiful and functional. The studio is well-regarded, has decades of experience and expertise working within coastal and rural areas, is known for its pared-back style, and has a philosophy that is rooted in the fluid connection between the built and natural environment. These principles, considerations, style and expertise are expressed by their new brand identity, created by Melbourne-based design studio A Friend Of Mine, in the typesetting of logotype, the spacing of acronym, the design and finish of illustration, and the photography of Sean Fennessy. The project features printed assets such as business cards, envelopes, portfolio and tote bag, and digital assets that included a responsive logotype and website.

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