BPO


The East Cut by Collins

Opinion by Richard Baird

Graphic identity and hoarding designed by Collins for the new San Francisco neighbourhood of The East Cut

The East Cut unifies the three distinct downtown San Francisco areas of Transbay, Folsom and Rincon Hill into a single and modern metropolitan community. It is a unique an area, now recognised by Google Maps, that contains the newest and largest building in the city but also those that are the oldest and historically rich. Collins worked to develop a name and graphic identity for this new neighbourhood that would resolve and express its historical context, its reinvigoration and modern outlook. This links a variety of print and digital communications. These included posters, business cards, hoardings, signage and website.

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Helsinki by Werklig

Opinion by Richard Baird

Logo, graphic identity and print communications designed by Werklig for the Finnish city of Helsinki

In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.

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BP&O Collections — Business Cards for Architects

Selected by Richard Baird.

A continually updated collection of business cards designed as part of a broader graphic identity programme for architects and architectural studios, reviewed and published on BP&O. Between them, these typically explore architectural enduring considerations and express these graphically and/or materially.

This post moves between a simple use of type and arrangement to those employing dyed boards and print finishes to call to mind architectural materials, processes and principles. Light and shade, the framing of space and a play with light and shade are recurring motifs, yet are weaved together, alongside other assets, to create a distinctive identity. Occasionally this breakaway with an unusual and unexpected use of colour, serving to differentiate and emote. Check out plenty more at BP&O – Collections or subscribe to the series here.

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