BPO


Second Hand Orchestra by Bedow, Sweden

Opinion by Richard Baird.

Record sleeves for Second Hand Orchestra by Stockholm based graphic design studio Bedow

Second Hand Orchestra is a collection of tracks recorded for a documentary that was unfortunately and abruptly cancelled. Rather than let the work fall by the wayside, band leader Karl-Jonas Winqvist has released these as a limited edition album of 300 LPs. These feature a visual identity and packaging design of custom typography, individually numbered and block foiled sleeves, and screen printed t-shirts created by Stockholm based graphic design studio Bedow and bound by the concept of repurposing.

Continue reading this article


Life or Death by DIA, United States

Opinion by Richard Baird.

Branding for PR and management business Life Or Death by DIA

Life or Death is a New York and LA based full-service public relations and management business with hip hop roots. It draws its name from the idea that, within the music industry, there is no middle ground, it is either life or death. This abstraction and dual notion manifests itself within the firm’s new brand identity system, designed by DIA, as a black and white colour palette and a contrast of dynamic script logo and a static sans-serif logotype across business cards, artist cards, brochure, tote bags and responsive website. DIA describe their intentions as wanting to create an artistic and fashionable identity that honours Life or Death’s hip hop origins, and marks the firm’s move into fashion, art, and writing.

Continue reading this article


Masala Weltbeat Festival by Hardy Seiler, Germany

Opinion by Richard Baird.

Programme designed by Hardy Seiler for German multi-cultural music festival Masala

Masala Weltbeat Festival is a celebration of traditional and contemporary world music, and looks to arouse curiosity and foster interest in the many cultures of the world under the unifying presence of music. Masala takes place in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, exhibitions, theatre performances, an outdoor world market and programmes created for children and families. This June, Masala will celebrate its 20th year and reached out to Bureau Hardy Seiler to create a new brand identity concept that had the potential to extend across a variety of printed collateral including mailers, posters, record sleeves, business cards, flyers and programmes.

Continue reading this article