BPO


Hardpop 7 Years by Face, Mexico

Opinion by Richard Baird.

Silver foil invitation designed by Face for world-renowned Mexican electronic music venue Hardpop

Hardpop is an electronic music venue located in the Mexican city of Juárez. It plays host to both international and national DJ’s and has been acknowledged twice by DJ Magazine as one of the best clubs in the world. Hardpop’s brand identity, a contemporary interpretation of military insignia, and a mix of conventional and unconventional typographic forms created by graphic design studio Face—a significant departure from its previous identity—draws its inspiration from an interior of classic and modern detail. To celebrate the venue’s seventh bithday, Face created a number of anniversary specials and a new flyer system that would fit neatly within Hardpop’s signature style.

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Fosnavåg Konserthus by Heydays, Norway

Opinion by Richard Baird.

Animated logo for Fosnavaag Cultural Centre designed by Heydays

Fosnavåg is a city on the island of Bergsøya, situated off the west coast of Norway not far from the Altantic Ocean. It is home to a variety of maritime businesses including fishing, logistics and shipbuilding, and now the location of Fosnavaag Cultural Centre, a new concert hall founded by the local community.

Fosnavaag Cultural Centre’s brand identity, created by Scandinavian graphic design studio Heydays, explores the relationship between Fosnavåg and the Atlantic Ocean—the foundation of local industry and culture, the point at which old weathered buildings meet a precise and contemporary structure, technology and innovation, and the convergence of sea and music. This was visualised as an identity system that included dynamic animated logo and interactive signage, illuminated interior displays, t-shirts, badges and business cards.

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Record Mania designed by Bedow

Opinion by Richard Baird.

Logo design for Record Mania designed by Bedow

Bedow published images of the latest visual identity design work for Record Mania, a Swedish store described by the studio as one of the most prominent worldwide with a twenty square metre shop located at the centre of Södermalm, Stockholm. Record Meania releases hundreds of rare collectable vinyl records each week making it a new store each Friday. It is this idea that informed the direction of the store’s visual identity.

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