Posted: February 19, 2016 Filed under: Graphic Design Reviews, Home and Garden, Logo Reviews, Retail | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, British Design, Brochure Design, Business Card Design, Coloured Paper, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Karoshi, Designed in London, From the United Kingdom, Geometric Pattern, Homeware, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Minimal Logos, Responsive Websites, Retail Logos, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2016, Uncoated Papers & Cards, Visual Identity Design Blog
Opinion by Richard Baird.
Thanda is a luxury home accessory business bringing high-end artisanal products crafted by people in South Africa to the UK market. It does this with the intention of helping to support local communities, promoting ecological awareness and proving that sustainability does not have to compromise aesthetic.
Thanda worked with London based graphic design studio Karoshi to articulate and express this positioning and the quality of its products through a new brand identity that would run across stationery, business cards, tags, packaging, promotional materials and website. This included bespoke patterns, custom typography and photography, and detailed product information online.
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