Posted: February 2, 2016 Filed under: Fashion, Logo Reviews, Packaging Reviews | Tags: Animated Logos, Box Packaging, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Bond, Designed in Helsinki, Finnish Design, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Packaging Company, Packaging Design, Retail Logos, Sans-serif Logotypes, Sign Design, Typography, Unbleached Materials, Uncoated Papers & Cards
Opinion by Richard Baird.
A. Andreassen is a new Scandinavian lifestyle brand that brings the high quality and longevity expected of handmade shoes and the values and ideals associated with Scandinavian design to slippers. These are characterised by their simplicity, practicality and elegance, and their balance of traditional craft and contemporary design.
A. Andreassen recently worked with the London office of graphic design studio Bond to develop a brand identity and packaging treatment rooted in its Nordic approach and Scandinavian heritage, and would communicate quality and a natural sensibility. The project also included triplex business cards, tissue paper, boxes, brochure and web design.
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