A. Andreassen by Bond, United Kingdom

Opinion by Richard Baird.

Brand identity and package design by the London office of Bond for new Scandinavian lifestyle brand A. Andreassen

A. Andreassen is a new Scandinavian lifestyle brand that brings the high quality and longevity expected of handmade shoes and the values and ideals associated with Scandinavian design to slippers. These are characterised by their simplicity, practicality and elegance, and their balance of traditional craft and contemporary design.

A. Andreassen recently worked with the London office of graphic design studio Bond to develop a brand identity and packaging treatment rooted in its Nordic approach and Scandinavian heritage, and would communicate quality and a natural sensibility. The project also included triplex business cards, tissue paper, boxes, brochure and web design.

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A-TO-B by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Brand Identity, print and signage for Scandinavian retailer and bag specialist A-TO-B by Stockholm Design Lab

A-TO-B is a retail destination dedicated to all things travel. It curates and sells smart practical products for the modern traveller, complimented by insight and advice. Whether it be an around the world trip or the daily commute, a preference for small private labels or well-known bag brands, A-TO-B has it covered.

Venue Retail Group—owners of A-TO-B and over 150 shoe, bag and accessory stores throughout Denmark, Finland, Iceland, Norway and Sweden—approached Stockholm Design Lab to work on naming, strategy and brand identity, and to develop a new and refreshing retail experience.

Although this project went out towards the end of last year, Stockholm Design Lab have kindly been in touch with new images. These document the extent of the project, include shots of product cards, packaging, posters and tags, and take a better look at the adaptable system that links these.

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Husler & Rose by Post, United Kingdom

Opinion by Richard Baird.

Visual identity and black block foil print for Husler & Rose designed by Post

Husler & Rose is an online boutique and occasional pop-up store that retails thoughtfully designed, carefully constructed and long-lasting furniture, homeware and lifestyle objects sourced from across the UK and Europe, professionally and sensitively restored by owner and furniture maker Ben Rowland.

Inspired by Herbert Bayer’s Bauhaus posters and the jazz record sleeves of Duke Ellington, London based graphic design studio Post created a new brand identity treatment for Husler & Rose that included logotype, postcards, business cards and promotional pieces. These capture the crafted and considerately designed nature of the store’s curated catalogue through the high quality finishes of white ink and black block foil, hand stamped detail, geometric patterns and a contrast of serif, script and sans-serif typography, across dyed papers and unbleached boards.

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