Willow is a brand of spring water sourced and bottled in the English Lake District. Following its recent acquisition by entrepreneur John Halewood and in lou of a fresh marketing push, the brand received a new packaging and brand treatment managed by Manchester based freelance designer Kirsty Mcmaster to better represent the quality, unique characteristics and origin of the water.
“Upholding its good tradition, STUDIOIN has designed an appearance of a corporate gift for the New Year’s Eve. While designing the bottle, we chose a topic that, over the past year, was among the most discussed ones: the 2012 apocalypse. The label shows the 14 most “popular” scary scenarios satisfying any taste: from rather predictable natural disasters to those absolutely fantastic. Despite that the humanity has been discussing the end of the world for millennia, we plan to celebrate this “last” New Year’s Eve to the fullest, following our own unforgettable scenario.”
– Studio In
As an avid reader of speculative fiction this immediately caught my attention. The illustrations are really spot on and well composed while the colour palette is a striking and contemporary mix of neon pink and a cool metallic silver. The LHC explosion is a personal favourite.
Cure is a Californian based handcrafted body care company that formulates products to alleviate daily stresses and donates 20% of all purchases to global charities. The company’s branding and packaging was managed by multidisciplinary design studio Dowling Duncan, now Mucho, and based around a simple logo-type solution and a clean, bright typographical labeling system.