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Masala Weltbeat Festival by Hardy Seiler, Germany

Opinion by Richard Baird.

Programme designed by Hardy Seiler for German multi-cultural music festival Masala

Masala Weltbeat Festival is a celebration of traditional and contemporary world music, and looks to arouse curiosity and foster interest in the many cultures of the world under the unifying presence of music. Masala takes place in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, exhibitions, theatre performances, an outdoor world market and programmes created for children and families. This June, Masala will celebrate its 20th year and reached out to Bureau Hardy Seiler to create a new brand identity concept that had the potential to extend across a variety of printed collateral including mailers, posters, record sleeves, business cards, flyers and programmes.

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Hardpop 7 Years by Face, Mexico

Opinion by Richard Baird.

Silver foil invitation designed by Face for world-renowned Mexican electronic music venue Hardpop

Hardpop is an electronic music venue located in the Mexican city of Juárez. It plays host to both international and national DJ’s and has been acknowledged twice by DJ Magazine as one of the best clubs in the world. Hardpop’s brand identity, a contemporary interpretation of military insignia, and a mix of conventional and unconventional typographic forms created by graphic design studio Face—a significant departure from its previous identity—draws its inspiration from an interior of classic and modern detail. To celebrate the venue’s seventh bithday, Face created a number of anniversary specials and a new flyer system that would fit neatly within Hardpop’s signature style.

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Markus Form by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Visual identity and business card designed by Lundgren+Lindqvist for Swedish furniture business Markus Form

Markus Form is a contemporary furniture company, founded with the intention of revitalising Sweden’s furniture industry, and with an ambition to produce relevant, practical and easy to match designs that are durable and sustainable. The company’s furniture will also draw on a significant Swedish and Scandinavian design culture and heritage that unites ergonomics, functionality, craftsmanship and a good working knowledge of materials, whilst also being individualistic. Markus Form describe their philosophy as one that takes on greater challenges than those posed by form and finish, and acknowledges furniture as an architectonic component that has to handle scale and other spatial conditions and addresses everyday needs.

These values are the basis of Markus Form’s brand identity, developed by graphic design studio Lundgren+Lindqvist, and expressed using reductive, geometric, typographic shape and its consistent application, an appropriate use of space, proportion and layout, detail and the absence of detail, print finish and the distinctive and contextual qualities of still life photography. The project included business cards, postcards, tags, labels, folders and website.

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