Echo is an American investment firm founded by, and working for, ‘Millennial’ entrepreneurs in the consumer packaged goods sector. The firm emerged from the Denver based Consolidated Investment Group with a mission to support and collaborate with young trend-setting companies with revenue streams between $1m and $10m, and products that are innovative, first-to-market, have positive social impact and good ethical standards.
Echo’s brand identity, created by Californian graphic design studio Trüf, mixes a bold geometric logotype, logo animation and patterns with multiple weights of Gotham with the intention of conveying the firm’s forward-thinking and Generation Y nature whilst maintaining a consistent professional image.
Opinion by Richard Baird.
Space Division is an architectural studio established in 2010 with an office in Auckland, New Zealand. It looks to contribute to and positively impact on the lives and environments of its clients and the communities it serves by producing simple and succinct spaces.
The studio describe their projects as being inclusive and client-focused with physical constraints, budgets, time frames and compliance being carefully considered and incorporated into their work across commercial, urban infrastructure and residential architectural fields.
These values and project considerations, as well as Space Division’s agile, dynamic and easily scalable approach, is reflected in their name and new brand identity, created by Inhouse. This included a flexible logotype, stationery set, business cards, print portfolio, project photography and website.
Making: is the Australian Institute of Architects’ 2014 conference. Working in collaboration with creative directors Sam Crawford, Adam Haddow and Helen Norrie, Sydney based design studio Garbett developed a brand identity for the conference, which included logo, lanyard, merchandise and print design, that explores the role of the architect as maker of environments and connections that extend beyond the bounds of traditional practise. This was expressed visually and dynamically in print and online using handmade detail, an alphabetic ‘matrix’ that creates imagery when words are input, dot-to-dot portraits of the speakers, animations and a stop motion video.