Opinion by Richard Baird.
The Coalition for Engaged Education, formerly New Visions Foundation, is an LA based organisation, led by Dr Paul Cummins, that helps vulnerable children and young adults to realise their potential through an approach to education that respects and inspires them. CEE recently worked with design studio Blok to develop a new visual identity that would mark the organisation’s new national ambitions.
The result, a logo that is both wordmark and icon, stationery and posters bound by a broad colour palette and uncoated papers, is described by Blok as reflecting CEE’s process of transforming and uplifting, and emphasises the system of support it provides its students. Emotive language complements this approach by turning CEE into a verb, with the intention of giving voice to its beliefs and to the students’ own hopes and dreams.
Opinion by Richard Baird.
SISU was a symposium that took place in the summer of 2014 in the city of Tallinn. Organised by The Estonian Society of Interior Architects it was a place were recognised theoreticians and practitioners from Europe, Australia and Estonia met to discuss Dynamics of Theory and Practice within the field of interior architecture. The symposium’s identity, designed by AKU, leverages many of the familiar and communicative conventions of the industry and the visual identities that have come to represent it, but uses light and the interior walls of the venue to give these a unique and distinctive quality.
Opinion by Robert Holmkvist.
PangPang is a Stockholm based microbrewery that was established by oddball Fredrik Tunedal in 2011. Fredrik, only 23 at the time, tattooed PangPang across his knuckles to celebrate the founding of what he believes to be Sweden’s first microbrewery. These knuckles now form the basis of the brewery’s logotype.
Swedish design studio Snask were commissioned to develop a strategy for PangPang’s 2014 summer series of hand brewed beers that would help them to compete within a growing craft beer sector and with the increasing number of microbreweries. This would be achieved by creating a playful visual identity and packaging solution that would stand out on shelves stacked with beer labels that often lacked individual character. The design and naming was built around the theme of tiki — a choice that felt suitable for summer beers and would create an ideal opportunity for interesting, distinctive and cheeky names. These included Cocojambo, Playa del Drevviken, Waikiki, Libertango and Tiki Tango.