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Blanca designed by Lo Siento

Logo for dairy hub Blanca designed by Lo Siento

Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.

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Smith-Wykes designed by Studio Small

Logo for London and Paris-based male fashion brand Smith-Wykes designed by Studio Small

Smith-Wykes is a London and Paris-based male fashion brand driven by the values of ‘creative independence’ ‘generosity of spirit’ and the ‘celebration of character.’ The brand’s visual identity, a combination of simple a san serif logo-type, a reductionist twist on the classic and often highly illustrated crest and a deep blind emboss – created by Studio Small – puts a contemporary and practical spin on traditional values and visuals alongside subtle craft cues.

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Crosskey designed by Kurppa Hosk

Logo and stationery for banking systems and solutions firm Crosskey designed by Kurppa Hosk

Crosskey is a Finnish company that develops and maintains systems and solutions for the Nordic banking sector and capital markets, making it ‘easier and more profitable for its customers to operate their banks’. Based around the idea “Banking Power!” design agency Kurppa Hosk developed a visual identity solution, which mixes a simple corporate typeface, iconic mark and an economical colour palette, to position Crosskey as an international, modern and powerful IT-company while also reflecting its ambitions to become more competitive not only in Scandinavia but also across the rest of Europe.

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