These are the five projects I reviewed during January that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. It is a largely a reductionist collection but I believe each manages to deliver a lot of communicative through a simple balance of graphic design assets, material textures, print finishes and in the case of Filmfaktisk, photography. Do you agree with my choices?
O Architecture is a small, Lille-based multidisciplinary studio whose practices extend beyond traditional architectural services to include artistic installations, educational courses and editorial work. Their visual identity, ‘a solid circle with a disruption that creates a triangle reminiscent of an A’ – created by design agency Heydays – , unites the broad remit of the studio under a simple symbol with a revolving, holistic quality that can be easily executed across a variety of collaterals.
According to Studio Hi Ho, the branding and communications partnership responsible for this project, Milieu Property is a Melbourne-based ‘boutique developer with an emphasis on creating spaces of influence’. The moniker ‘Milieu’ immediately positions the brand at the cerebral end of the property development spectrum. Indeed, for those without a thesaurus brain, the highfalutin’ vocabulary is even explained on the minimal website.
Do the graphics live up to the name? For me, Studio Hi Ho appears to have risen to the challenge. Interpreting Milieu as a ‘mix of complementary opposites’ has allowed them to play with juxtapositions: in typography; in imagery; and in the choice of substrate.
Guest Opinion written by Shaughn McGurk