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Essem Design Product Catalogue 2018 by Bedow

Opinion by Richard Baird

Design illustration and art direction by Bedow for Essem Design's 2018 product catalogue

In 2014 Bedow worked with Essem Design, a Swedish manufacturer of artisanal hallway products and furniture, to develop a new graphic identity. This included logotype, adverts, catalogue, product sheet and stationery design. The concept was based around the simple gesture “Hej—Hej då”, hello and goodbye in Swedish and a reference to the most common phrase used in the hallway.

This verbal gesture was visualised using Commercial Type’s Dala Moa, paired with Futura, and played out across a brochure and stationery set of white and unbleached papers. The result balanced a playful and personable expression with the functional and crafted. This is expanded on and further explored throughout Essem Design’s 2018 product catalogue, also designed by Bedow, in the approach to art direction, colour, form and illustration.

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Näsby Slottspark by Bedow

Opinion by Richard Baird

Logo and brochure design by Bedow for Swedish property development Näsby Slottspark

Näsby Slottspark is a residential property development located in Täby, a municipality situated north of Stockholm. The development is built around a 17th-century castle and its gardens, and is made up of three distinct structural groupings, Södra Parken, Norra Parken and Strandängarna. Each of these is characterised by a Scandinavian simplicity, lightness and truth to materials inside and out and by their surroundings, a landscape of natural grasses, hedgerows and parkland. This mix of regional legacy, natural beauty and modern structure is expressed by the development’s visual identity, designed by Bedow, through logo design, type choice, illustration and photography online and in the material composition, finish and layout of brochures.

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Who Protects Me From Violence? by Bedow

Opinion by Richard Baird.

Who Protects Me from Violence? a UNICEF publication on domestic violence against children in Sweden designed by Bedow

Who Protects Me from Violence? is a new publication from UNICEF that focuses on the prevention of domestic violence against children in Sweden. Bedow worked with UNICEF to bring to life the real and often day to day traumas of children in violent domestic situations, and bring to light preventative measures through words, images and layout. The publication is 210×297 mm, features 72 pages and was printed as an edition of 3,000.

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