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Tulura by Build, United Kingdom

Opinion by Richard Baird.

Logotype, branding and packaging by Leeds-based design studio Build for New York skincare brand Tulura

Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.

Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.

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The Stow Brothers designed by Build

Opinion by Richard Baird.

Edge painted business card design by Build for East London estate agent The Stow Brothers

The Stow Brothers is an estate agent working within the area of Walthamstow, a place where urban London meets the Epping Forest, and is described by the estate agent as a rapidly expanding community of like-minded people looking for a place with a strong sense of community, plenty of culture, good food and a decent pint.

UK-based graphic design studio Build worked with The Stow Brothers to develop a new brand identity—which went on to include monogram, stationery, business cards, website, copywriting, sale, sold and to let by boards, with assets created by local trade, craftsmen and artists—that reflected their love for the area and would distinguish them from the other estate agents operating in the same postcode. The identity was expanded upon later in the year to include a mini exhibition and a distinctive direct mail campaign in support of the nearby Wetlands project.

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Studio Aves designed by Build

Business cards designed by Build for British typographic design studio Studio Aves

Studio Aves is a soon to launch UK design practice that will specialise in typeface and typographic design. Its visual identity, based around a high contrast colour palette drawn from the markings of British birds — a reflection of the name and inspired by blue tits, goldfinches, magpies, robins plus many more — was recently created by Build. The identity runs across a variety of printed collateral, including business cards, letterhead and stickers, digitally printed across Colorplan stock, and designed to look and feel hi-spec but with low production costs.

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