Opinion by Richard Baird.
Atelán works within the luxury fashion industry and are constantly searching for new emerging talent with a unique style and vision. They work with photographers, models, stylists, hair and makeup artists to create unique environments, events, exclusive retail opportunities and brand awareness campaigns for local and international designers looking to enter or grow within the Latin American market. Design studio Firmalt were commissioned by Atelán to develop a brand identity treatment that would capture their dual nature as a representative of an exclusive community of designers and of those looking to find and buy into new fashion brands.
Galt Energy is a Mexican business that provides its customers with the ability to fund alternative energy solutions for commercial, residential and institutional projects using the money saved on bills through energy efficiency improvements. The company’s new visual identity, designed by Firmalt, juxtaposes the accessibility of a contemporary circular logomark, bright blue tinted photography, tactile paper and deep blind deboss print finish alongside the corporate reliability of sans-serif typography, white paper and black ink.
La Catería is a San Pedro-based catering company that produces salads, snacks, deserts and pastries for events with a focus on both presentation and quality of ingredients.
Inspired by small European street markets, “where a variety of textures, styles, forms and colors blend together to create a unique experience that feels warm and inviting”, multidisciplinary design agency Firmalt developed a visual identity solution that includes a logo-type, monogram, tinted photography, a cream textured substrate and block foil print finish to give the brand “classical roots but with a modern execution”.