Opinion by Richard Baird.
International banking specialist and asset management group Investec’s 2014 annual team conference took place in Port Douglas, a coastal town located in the tropical north of Queensland, home to the Great Barrier Reef and the rainforest of Daintree and Cape Tribulation.
The conference’s identity, designed by Sydney-based Garbett, draws on themes of travel, tropical destination and for the most part avoids any hint of corporate convention. This is achieved through simple geometric illustrations across beach towels and tote bags, a bright colour palette, the generosity of dyed papers, die cut detail to create luggage tags and a passport-like notebook and the dual nature of the language choice. The result is a playful summer holiday aesthetic with a practical edge.
Making: is the Australian Institute of Architects’ 2014 conference. Working in collaboration with creative directors Sam Crawford, Adam Haddow and Helen Norrie, Sydney based design studio Garbett developed a brand identity for the conference, which included logo, lanyard, merchandise and print design, that explores the role of the architect as maker of environments and connections that extend beyond the bounds of traditional practise. This was expressed visually and dynamically in print and online using handmade detail, an alphabetic ‘matrix’ that creates imagery when words are input, dot-to-dot portraits of the speakers, animations and a stop motion video.