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Thanda by Karoshi, United Kingdom

Opinion by Richard Baird.

Brand identity and postcards by UK graphic design studio Karoshi for conscientious interior accessory business Thanda

Thanda is a luxury home accessory business bringing high-end artisanal products crafted by people in South Africa to the UK market. It does this with the intention of helping to support local communities, promoting ecological awareness and proving that sustainability does not have to compromise aesthetic.

Thanda worked with London based graphic design studio Karoshi to articulate and express this positioning and the quality of its products through a new brand identity that would run across stationery, business cards, tags, packaging, promotional materials and website. This included bespoke patterns, custom typography and photography, and detailed product information online.

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Reachin’ designed by Karoshi

Opinion by Richard Baird.

Duplex and die cut business card design by Karoshi for Myeloma charity event Reachin'

Reachin’ is a regular charity event established in 2012 to engage with a younger demographic and raise awareness and funds for Myeloma UK, an organisation dedicated to finding a cure for Myeloma, a rare cancer of the bone marrow. Money made from each event is complemented by the online sale of branded t-shirts, vests and tote bags.

Designed by Karoshi, Reachin’s brand identity draws its inspiration from the architecture of the Turner Contemporary art gallery, the venue of its first and forthcoming events. The building’s clerestory windows, mono pitched roofs and glass facades informed the creation of a grid-based system and the use of dynamic geometric shapes to cohesively bind a simple logo design, poster layouts, patterns, stationery, merchandise and a changing event-based colour palette.

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Newscope Films designed by Karoshi

Logo and stationery design by Karoshi for Newscope Films

Newscope Films is an independent, UK-based producer of feature films, television programmes and micro-budget movies for an international market. United by their mission to develop innovative, highly conceptual and original genre films, multi-disciplinary design agency Karoshi created a ‘progressive new identity solution which would capture this brand spirit whilst remaining accessible to a broad audience’.

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