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Loyal Coffee by Mast, United States

Opinion by Richard Baird

Illustrated coffee cups and visual identity design by Mast for barista-run and Colorado-based Loyal Coffee

Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.

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Huckleberry Roasters by Mast, United States

Opinion by Richard Baird.

Huckleberry is a Colorado-based coffee roaster established in 2011 by Koan Goedman and Mark Mann. Huckleberry worked with local graphic design studio Mast to rework their packaging in a way that would make the most of some well-established assets which included Mackey Saturday’s logotype, and would introduce more of the personality of its founder’s. This was achieved through the introduction of bright spot colours, geometric pattern in conjunction with the hand drawn logotype, playful copywriting, and a naming convention based on Goedman and Mann’s personal musical inspirations.

This post was updated October 2017 as Mast continue to work with the roastery refining visual identity, introducing a new animated logo, calligraphic logotype, and colourful merchandise.

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Madrina by Mast, United States

Opinion by Richard Baird.

Brand identity and menu with gold foil detail for French inspired Mexican restaurant Madrina designed by Mast

Madrina is a Dallas based Mexican restaurant with a menu that plays with French culinary influences and Mexican tradition. The restaurant has a distinctive interior of exposed concrete beams, delicate gold light fixtures, leather upholstered chairs, beveled mirrors and tiled flooring. Like the menu, the interior is a fusion of influences, yet remains cohesive and distinctive. American graphic design studio Mast set out to create a brand identity that would align with this unique combination of cultures and would link in with interior detail. This extended across business cards, menus and signage.

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