Posted: May 2, 2016 Filed under: Architecture and The Built Environment, Art and Design, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Matchstic, Graphic Design, Graphic Design Blog, Homeware, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Paper Craft, Sans-serif Typography, Silver Block Foil, Stitch Detail, The Best Brand Identities of 2016, The Best Custom Logotypes, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.
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