Opinion by Richard Baird.
Located in the Union Square neighbourhood of Somerville, Massachusetts, Brass Union is a pub and cocktail bar with a small plate dinner menu. It takes over the space formerly occupied by the restaurant and music venue Precinct, both of which incorporated the historic nature of the building as a former police station into their names. To British readers, Brass Union would comfortably sit within the gastro-pub category, incorporating seasonal ingredients grown in its own gardens into dishes prepared using modern techniques.
Designed by Oat, Brass Union’s brand identity takes advantage of the venue’s history and its transformation from what Oat describe as the bureaucratic and administrative into subterranean hide-away, and draws this out using type choice, paper selection, shape, ink and layout across menus, coasters, business cards and stationery.