Posted: February 9, 2017 Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Architecture Logos, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Blue, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Perky Bros, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Run Mfg is an independent race design and production company, creating unique running events with a high-level of detail and creativity, founded by husband and wife team Nathan Barnhart and Elaine Lau working from their studio in Chicago. Nathan and Elaine commissioned graphic design studio Perky Bros to develop a brand identity that would link a variety of printed collateral, which included business cards and race plans, with digital experience. Brand identity is characterised by a series of paths, an electric blue and white colour palette, and a sense of motion.
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