BPO


Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Ridley designed by RE:

Logotype and envelope designed by RE: for digital architecture and documentation service Ridley. Featured on bpando.org

Ridley is a pioneer of digital architectural services and operates as a central hub from which builders, developers and architects can collaborate. Originally established, and continuing to operate as an architectural documentation specialist, Ridley, from its premises in Australia and the Philippines, has also grown to become a leader in Virtual Design Construction. This is a practice that involves attaching live data to every aspect of a 3D model in order to provide a comprehensive overview of a structure, the process of its construction and significantly reduce the cost of its development.

Designed by RE:, Ridley’s new brand identity is based around the concept of seeing the bigger picture through a variety of individual elements, the character, culture and people of its business, and its architectural practices. This is visualised as a variety of cropped, cut sans-serif logotypes, animated logo, a bright colour palette, human-centric data, and type that runs across multiple planes.

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BANG PR designed by RE:

Dynamic logo designed by RE: for Sydney based public relations business Bang

BANG is a Sydney based public relations business and sub-company within the M&C Saatchi group. It is described by RE:, the design studio behind its brand identity, as being known for infectious ideas, seriously bright storytelling, and acting as a social loud hailer for its clients, generating impact, creating chatter and building excitement.

RE:’s identity treatment, which included a dynamic animated logo, a variety of printed collateral and soon-to-launch responsive website, visualises the energy, explosive potential and the impact BANG has on its clients’ businesses, using a bold logotype that frames a variety of brand expressions that are conveyed through a good mix of type, illustration, language, photography, static image and motion.

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