BPO


David Ryle by S-T, United Kingdom

Opinion by Richard Baird.

Copper block foiled portfolio for London based photographer David Ryle designed by S-T

David Ryle is an internationally recognised and award-winning photographer with a studio in London. He has a portfolio of work that includes shots for The Sunday Times Magazine, JWT and Saatchi & Saatchi, and is represented across Europe and America by management agency The Peter Bailey Company.

Drawing on his attention to detail and relentless pursuit of quality, design studio S-T developed a brand identity treatment for David Ryle that favours plenty of space, a consistent typographical approach and a distinctive manila and copper foil combination across portfolio, envelopes and business cards.

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Cemento designed by S-T

Opinion by Richard Baird.

Logo and grey business card with white ink detail designed by S-T for UK based Italian cement veneer business Cemento

Cemento is the UK distributor of an Italian lightweight concrete product that can be used for wall panelling and furniture. Inspired by brutalist design — a movement that grew out of early 20th century modernist architecture and described by Wikipedia as being “linear, fortresslike and blockish” — London based studio S-T developed a visual identity for Cemento that included logo, logotype, brand guidelines, tote bag, box tape, brochure, postcards and business card design.

Using geometric form, sans-serif typography, dyed material choice, white ink, a repeating pattern and limited colour palette, S-T establishes a robust and distinctive solution that reflects the modular and functional nature of concrete, the aesthetic qualities of the product, and its adoption by contemporary furniture and interior designers.

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