BPO


tvN by Studio fnt, South Korea

Opinion by Richard Baird.

Offline visual identity and product design for South Korean network tvN designed by Studio fnt.

Total Variety Network (tvN) is a South Korean nationwide television network, founded in 2006, that offers a wide variety of general entertainment programming. tvN recently worked with Studio fnt on the creation of an offline visual identity for its store, expressed through its products, a mix of office stationery and furniture. These include adhesive notes and notebooks, pen and business card holders, wrapping paper, tote bags and tape, iPhone covers, tables and storage. There is broad variety to these yet they share a commonality in the use of simple geometric forms drawn from the angles of the tvN logo and interpreted both graphically and structurally.

Continue reading this article


Reel by Richards Partners, New Zealand

Opinion by Richard Baird.

Branding for Auckland based Reel designed by Richards Partners

Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, posters, brochure and responsive website, that would help move it from start-up to respected production house.

Continue reading this article


Monster designed by The Metric System

Opinion by Richard Baird.

Monster branded t-shirts designed by The Metric System

Monster is Norway’s biggest production company. It specialises in original format entertainment, drama, feature film and scripted program development for national and international markets and within the public and private sectors. Monster’s brand identity, developed by Scandinavian graphic design studio Metric Design, takes its cues from the company’s mascots, a set of loosely drawn monster personalities, and replaces these with those created by British illustrator Drew Millward.

Continue reading this article