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Reel by Richards Partners, New Zealand

Opinion by Richard Baird.

Branding for Auckland based Reel designed by Richards Partners

Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, posters, brochure and responsive website, that would help move it from start-up to respected production house.

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Monster designed by The Metric System

Opinion by Richard Baird.

Monster branded t-shirts designed by The Metric System

Monster is Norway’s biggest production company. It specialises in original format entertainment, drama, feature film and scripted program development for national and international markets and within the public and private sectors. Monster’s brand identity, developed by Scandinavian graphic design studio Metric Design, takes its cues from the company’s mascots, a set of loosely drawn monster personalities, and replaces these with those created by British illustrator Drew Millward.

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Rush Talent designed by Bunch

Logo and business cards designed by Bunch for London based public relations company Rush Talent

Design studio Bunch worked with Rush Talent, a London based public relations company, to develop a visual identity, this included monogram, logotype and stationery design. Rush Talent describes itself as at forefront of the factual and lifestyle television scene and represents emerging UK broadcasters working within the fields of fashion history, sports, science, architecture, food and art, and includes the likes of Amber Jane Butchart, Fern Riddell and Chris Naunton.

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Lucky 21 designed by Blok

Logo and business cards for Dallas and LA film production company Lucky 21

Lucky 21 is a film production company, located in the US city of Dallas, who bring a “contagious energy and tireless drive” to the industry and have a production team and director roster that includes the talents of Jeff Bednarz, The Chartrands, and Tom Ryan, some of whom have worked for big brands such as TGI Fridays, AIG and Home Depot. Lucky 21 recently commissioned design studio Blok to develop a new visual identity solution, which included type, pattern, material and language choices, that would help the company to establish a strong brand personality and better position them to move into and take on the competitive Los Angeles market.

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