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The Cannonball designed by Lo Siento

Logo design for Spanish production studio The Cannonball designed by Lo Siento

The Cannonball is a Spanish production studio that develops ‘creative and sophisticated audio-visual narratives’ within the fields of broadcast television, photography, social media, fashion films and motion graphics. Their visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento working in collaboration with Dave Sedgwick, utilises a ball bearing, grid-based concept to give the associated force of the name a precision and a practical sense of creativity.

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Guy Bauer designed by Anagrama

Logo and business card design by Anagrama for Guy Bauer

Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. The company’s new visual identity, based around a quill logo – conveying their story-telling philosophy – a stationery solution that references the film industry in its layout and a deep green color palette, designed to convey depth and reliability, was recently developed by independent design agency Anagrama.

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Filmfaktisk designed by Heydays

Logotype for Norwegian location-focused filmmakers Filmfaktisk designed by Heydays

Film­fak­tisk is a Norwegian team of film pro­duc­ers—with a strong focus on loca­tions—that produce both com­mer­cial and fic­tional pieces work. Their visual identity, created by Oslo-based design agency Heydays, cleverly leverages the physical limitations of sign making and turns it into a positive and distinctive asset that visualises—through a simple line detail that connects the stems and the tittles of the i’s alongside an earthy, pine green tint applied to the texture and detail of on-site photography—a practical but creative approach to on-location shooting. It is a very simple treatment but one that brings a proprietary quality to a familiar sans-serif typeface that cohesively binds print, film and digital touch-points.

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