The Cannonball is a Spanish production studio that develops ‘creative and sophisticated audio-visual narratives’ within the fields of broadcast television, photography, social media, fashion films and motion graphics. Their visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento working in collaboration with Dave Sedgwick, utilises a ball bearing, grid-based concept to give the associated force of the name a precision and a practical sense of creativity.
Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. The company’s new visual identity, based around a quill logo – conveying their story-telling philosophy – a stationery solution that references the film industry in its layout and a deep green color palette, designed to convey depth and reliability, was recently developed by independent design agency Anagrama.
Filmfaktisk is a Norwegian team of film producers—with a strong focus on locations—that produce both commercial and fictional pieces work. Their visual identity, created by Oslo-based design agency Heydays, cleverly leverages the physical limitations of sign making and turns it into a positive and distinctive asset that visualises—through a simple line detail that connects the stems and the tittles of the i’s alongside an earthy, pine green tint applied to the texture and detail of on-site photography—a practical but creative approach to on-location shooting. It is a very simple treatment but one that brings a proprietary quality to a familiar sans-serif typeface that cohesively binds print, film and digital touch-points.