BPO


Brewdog Abstrakt by O Street, United Kingdom

Opinion by Richard Baird.

Branding and packaging designed by O Street for limited edition craft beer concept Abstrakt from Brewdog

Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.

Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.

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Brewdog Menus by O Street, United Kingdom

Opinion by Richard Baird.

Menus that feature mixed fibre, dyed and uncoated papers, blind embossing and block foil for Brewdog designed by O Street

O Street worked with craft brewery Brewdog; best known for their beers and big attitude but also a growing hospitality presence throughout the United Kingdom, to create a distinctive menu design and system for over fifty of their bars. This included both a full menu which features a handmade backboard, and a Daily Drafts menu, individually finished at each location.

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Little Italy by Here Design, United Kingdom

Opinion by Richard Baird.

Brand identity by British studio Here Design for Amman-based restaurant Little Italy

Little Italy is a restaurant, gelateria and pizzeria located in the Jordanian capital of Amman. The restaurant features a distinctive, period and European-inspired interior of stained wood, glossy white tiles, concrete floor, vintage glass light shades, wood panelling and exposed I beams, brought together with a modern balance and lovely sense of form and contrast. This continues through to the restaurant’s brand identity, developed by London based Here Design, in its mix of type and illustration. This links menus, interior graphics, signage, packaging and business cards.

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