BPO


John Lewis Childrenswear by Charlie Smith Design, UK

Opinion by Richard Baird.

Brand identity and tags for John Lewis Childrenswear Department by Charlie Smith Design, London, UK

London-based studio Charlie Smith Design worked with British department store John Lewis to develop the visual identity system and packaging for their childrenswear department. The system needed to appeal to girls and boys aged from 2 to 14 (and presumably their parents), and connect a broad range of accessories and garments that included denim, swimwear, shoes and underwear.

The result is as a contemporary and playful typographic treatment across tags that use arrangement to call out gender, colour to identify different sizes, and materiality to establish a useful communicative contrast yet visual continuity throughout.

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Uproot by Believe in, Canada & United Kingdom

Opinion by Richard Baird.

Premium maple syrup and packaging to celebrate UK-based graphic design studio Believe in's expansion into Canada

Uproot is a premium and limited edition maple syrup created to celebrate the opening of UK-based Believe in’s second design studio in Canada. It features a distinctive packaging design that takes a Canadian icon and infuses it with what the studio describes as a European design sensibility. Believe in, from its two studios and through their collaborative effort, will now support clients from the UK, Europe and across North America.

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