British Logo, Branding & Packaging Design — BP&O

BPO


Goldlink Magazine by Spy

Opinion by Richard Baird

New design by Spy for Goldsmiths' alumni magazine Goldlink

Goldsmiths’ biannual alumni magazine Goldlink has been redesigned by Spy, the design studio behind the university’s graphic identity. The magazine is distributed to over 50,000 former students and staff nationally and internationally, and in the redesign, needed to strengthen the relationship with its readership and reflect Goldsmiths’ position as a creative force with a rich research and academic legacy. Spy’s approach develops and employs the bold graphic language of the university, built around Commercial Type’s Druk and a preference for eye-catching blocks of colour set alongside or filtered into emotive images.

Continue reading this article


UNSW Built Environment by Toko

Opinion by Richard Baird

Graphic identity designed by Toko for the UNSW Build Environment faculty and exhibition design for the annual Luminocity exhibition

UNSW Built Environment (BE) intends to develop global leaders in architecture, planning and construction, and help shape resilient, connected, smart and inclusive future cities through its undergraduate, postgraduate and postgraduate research courses. As part of this, the faculty also runs an annual programme of events for students, academics, industry professionals and the general public. These serve as a platform to find out more about the faculty and raise the awareness of and seek to address critical issues that concern the built environment.

Australian design studio Toko worked with UNSW BE to develop a faculty graphic identity and the spacial design of their Luminocity exhibition; a collection of student projects drawn from all seven degree courses and bring to light what it might be like to design and build tomorrow’s cities. Assets included graduate and postgraduate guides, posters and website, signage, display system and layout.

Continue reading this article


Broadgate by dn&co

Opinion by Richard Baird

Logo, business cards, posters and tote bags designed by dn&co. for Broadgate, London

Broadgate is the largest pedestrianised neighbourhood in Central London. It is adjacent to the busy transport hub of Liverpool Street station, surrounded by Shoreditch, Spitalfields, Old Street and the City, made up of a diverse community and uses that span innovation, finance, food, retail and contemporary cultural activities.

The area will receive a £1.5 billion investment to further its development as a world-class mixed-use destination. This will include 4.9 million sq ft of new and redefined workplaces, retail spaces, public areas and restaurants described by dn&co., the design studio behind Broadgate’s graphic identity, as embodying the community and feel of the historic piazza with the energy of modern London.

Broadgate connects and contains diverse areas, each with their own unique character, services and experiences, and will go on to include many more. Wrangling these into a singular coherent identity, one that is inclusive yet with a definitive identity and without the preconceptions of typical B2B communications was a critical part of the challenge. This was achieved through a generative and kinetic B; a dynamic and constantly shifting container and outline. This motif, alongside a contrasting dark and light colour palette and complementary type treatment, serve to unify posters, business cards, tote bags, website, installations, social media profiles and merchandise.

Continue reading this article